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What is that motivates today innovation of emerging designers KIRSTY WARD and DAVID LONGSHAW supported by On/Off London during London Fashion Week in February 2019? How innovative materials always turn our attention to what we want to see in the future? Discover it now and change your way to wear a garment.

A lightness and an innovative view of design captured my attention to attending the fashion show of LONGSHAW WARD by On/Off during London Fashion Week February 2019. It is about precious details in a fashion show that rewrites materials and shaping.
The precious detail of creative thinking by KIRSTY WARD and DAVID LONGSHAW produces amazing design and elegant craftsmanship.
Above all, I do believe that it is about innovative materials used in inventive ways to turn our attention to what we want to see in the future.

Explore now the key messages of LONGSHAW WARD Autumn/Winter 2019 collection and feel the eternal beauty of colors. Open your eyes and see!

Highlights of their Autumn/Winter 2019 collection a tulle trench freehand embroidered with leaf insects inspired by a visit to Manchester Museum. An exceptional collaboration between LONGSHAW WORD and JOHN SMEDLEY knitwear.
Intricate fabrics, net parkas, and trench coats offer an alternative way to your fashion style. The creative material seems to be the protagonist of both the designer’s outwear collection. Afterward, jewelry remains the key design detail of LONGSHAW WARD AW2019 collection. The beauty of the net technique is exceptional by KIRSTY WARD and DAVID LONGSHAW. It’s so elegant to see it woven over a grid frame adding woven tulle with beading. Dresses and skirts look stunning embellished with this kind of design technique.

Colors always capture my attention. In LONGSHAW WARD fashion show I felt the energy of femininity. The evolution of brights color shades in mixture with transparency offered me a sensual feeling. It’s brilliant to see refreshing grey, pale rose, green and cameo blue color bring a modern aspect to the designer’s collection.

In fashion, emergent designers renew the rules in shapes, texture, and color. Luxury is a mixture of optional ways to wear a garment and On/Off is an innovative talent support platform that offers a voice to new talents during London Fashion Week.

Stop for a minute and think: Who are KIRSTY WARD and DAVID LONGSHAW supported by On/Off London during London Fashion Week in February 2019? Constantly stop, read about them and be inspired now!

LONGSHAW WARD is a Womenswear and Accessories label, designed by husband and wife team Kirsty Ward and David Longshaw in their London studio.
Having studied at St Martins and the Royal College of Art, they met in the design studio of Alberta Ferretti, in Italy. They returned to London, they joined their forces and created their eponymous label LONGSHAW WARD.
Bio: KIRSTY WARD  is a Womenswear MA graduate of Central Saint Martins (2008). She was part of Selfridges Bright Young Things, selling in-store and creating her own Oxford St window.
Statement jewelry has always been the key to her innovative design and her ready-to-wear line, lead to Kirsty being championed by VOGUE Italia in two exhibitions in Milan.
She has been stocked internationally by prestigious stores including Comme Des Garçons Trading museum in Paris and Tokyo. Kirsty has been featured her collection in magazines such as VOGUE Japan, VOGUE Italia, ELLE, Grazia, L’Officiel and Nylon.

DAVID LONGSHAW graduated from the Womenswear courses of both St Martins (BA) 2005 and the Royal College of Art (MA) 2007. Longshaw has design experience at Alberta Ferretti, Max Mara and time as Creative Director of a luxury Chinese brand. His strong illustrative style has led to collaborations with Triumph, NailsInc, Michelin starred restaurant Yauatcha, Harrods. He has also created windows for stores including Matchesfashion.com and luxury London Knightsbridge store Feathers. David has written and illustrated: five published fashionable children’s tales for grown-ups, illustrations for vogue.co.uk, a series of comic strips for VOGUE Italia and animations for LOVE magazine.

The tulle trench freehand embroidered with leaf insects

 Photo credits by Chrysanthi Kosmatou/Think-Feel-Discover.com

The beauty of the net technique

Photo credits by Chrysanthi Kosmatou/Think-Feel-Discover.com

The energy of femininity. The evolution of brights color shades!

Photo credits by Chrysanthi Kosmatou/Think-Feel-Discover.com

 

On/Off London  at London Fashion Week February 2019

LONGSHAW WARD AW 2019 Fashion Show

Photo rights by Chrysanthi Kosmatou, Think-Feel-Discover.com

By Chrysanthi Kosmatou, March 1/2019