How fashion is always influenced by its surroundings? Be open-minded and stop to discover new design techniques. Above all, this is the revolutionary power of design at LOCAL/GLOBAL, Russia.
The British Council, British Fashion Council (BFC) and Mercedes-Benz have collectively presented during London Fashion Week at the iconic Somerset House, the talented work of emerging fashion designers from 26 countries for the International Fashion Showcase 2017. The challenge for the designers was to reveal how fashion has been influenced by their local culture and share their vision of Local/Global.
That requires flexibility and inner inspiration to transform the deeply influenced design by the agricultural, the provincial, the industrial and the urban place where the designers live, into a global language. Flexibility, connection, and cooperation give rise to creativity and invite us to explore how silhouettes, techniques and materials make the difference in fashion design.
In the quest for a new vision of pattern, we continuously witness more positive messages. Raw materials and the environment increase the notion that we are all part of one, a large, global ecosystem. Fashion offers us the ability to connect genuinely and dare to act and live accordingly.
This is the first time the IFS has been supported and presented by Mercedes-Benz, who for the past 21 years has established itself as a key partner of international shows, events. Currently, Mercedes-Benz is involved in more than 50 platforms globally including Fashion Weeks in Beijing, Milan, London, Sydney and Berlin amongst others. Here we explore fresh creativity that better represent a part of our life, reflects who we are and how we want to be seen in a more creative way. Get inspired by all possible senses. The design is the essence of fashion.
A memory of the future
The symbols of Russia’s vast creative heritage garner newfound appreciation in every twist and turn of this time-travelling installation, where a new generation of Russian fashion talent unveil slick, contemporary reinterpretations of traditional crafting techniques. In recognition that these world-famous traditional arts – think Vyatka nesting dolls and Vologda lacing – exist not simply for their aesthetic beauty, but as experiments in innovation with global potential, these designers are carrying that pioneering spirit into the future, broadcasting their own creative message into space for generations to come.
TEXT SOURCE: International Fashion Showcase 2017 (IFS2017), LOCAL/GLOBAL – British Council
Designers include: Artem Shumov, Lumier Garson, NAIDAL, Saint Tokyo, Turbo Yulia, ZA_ZA
Curator and Exhibition Designer: Ekaterina Melnikova
Organised by: Russian Fashion Council
Supported by: The Embassy of the Russian Federation to the United Kingdom of Great Britain and Northern Ireland, ThenAndNowShop.com
A memory of the future
Photo credits by Think-Feel-Discover.com
By Chrysanthi Kosmatou, December 18th, 2018