The Best London Fashion Style 2023. Still, See now La Vita E Bella top dress that will define your style in London today.

I am thrilled to collaborate with the prestigious brand La Vita E Bella for London Fashion  Style 2023. However, Behind the creation of their collections lies a collaborative effort to achieve the best possible results. London Fashion Week is worldwide known for its cutting-edge fashion and innovative street style. In 2023, we can expect to see an exciting blend of creativity and individuality on the streets of London.

In addition, I am excited to organize “STAY CREATIVE FASHION WEEK”, a unique networking event from 10th to 15th June 2023 in Shoreditch, London, during the London Fashion Week and Graduate Fashion Week 2023. However, this creative collaboration adds tremendous value to brands’ internet profiles during the International Fashion Week calendar.

Who is La Vita e Bella today? Open your eyes and see.Which is the story of a brend that you need to consider in 2023 in London?

Behind the creation of La Vita e Bella collections lies a collaborative effort to achieve the best possible result. The base of the company is in Athens. Here, they study and gather models and the style of each collection. However, they produce their collection in Istanbul, where they have the source of creation, fabrics, production, and design department – a team that brings every new idea to life.

The brand’s creative team start by selecting the fabrics and gathering the clothing models. Moreover, they proceed with the mission and organization of the details for the design and production department. In this way, the La Vita e Bella brand ensures that the team abroad has all the necessary information until the creation of the final samples. Likewise, the final stage involves the collection of orders and communication with wholesale customers. To sum up, every clothing collection is a new journey through creativity. Above all, the most significant element that shapes the company’s identity is to create all-day looks for women to wear throughout the day.

Best London Fashion Week Street Style 2023 to define your style now. Still, Stop and read the Interview with Anna Kolokitha, creative director and the business director of La Vita e Bella New Clothing Collection.

Think-Feel-Discover: Tell us about yourself: where you grew up, what did you study, and why do you love fashion?

I grew up in Greece, but I am a mix of different cultures, as I am half Armenian and half Greek. Moreover, I studied something completely different from commerce. I am a midwife, whilst it is something I have loved and practised all my years up to now. On the other hand, I found myself loving fashion and getting involved with clothes. From the age of four, I grew up in my mother’s store, surrounded by women and clothes, and somehow today, I work in the company that she and her partner manage.

♦Think-Feel-Discover: What first led you in the direction of womenswear clothing?

Women’s clothing was the area of expertise that my mother (MARI AVSAROGLOU) developed for years as a businesswoman in the retail market. After meeting with her partner (EDIP ATAKER), who specialized in the fabric trade, they decided to collaborate and create what we are talking about today – a new clothing company that will offer quality and style to the Greek market.

♦Think-Feel-Discover:Why did you decide from a clothing retailer to create your brand?

In recent years, the clothing market has become particularly challenging. Several companies are using more economical fabrics to achieve lower costs of production. As a retail store, it has become increasingly difficult to find what we were looking for quality, durability, and the right balance of price and value. Collaborating with someone knowledgeable and experienced in the fabric trade was an opportunity to attempt to fill this gap and create something beautiful and high-quality.

♦Think-Feel-Discover: What is the story behind your fashion brand name: La Vita e Bella?

That is my favourite question! This name had been in my mind much earlier, back when I hadn’t even considered that we would create a clothing company. Specifically, during quarantine, I was trying to describe to my childhood friend a feeling – the one we experience when we enjoy the simple things in life, like a good glass of wine, the tranquillity of the waves, the pleasure of a kiss and a nice dessert, the longing for a new love. She asked me to give a name to what I wanted to create, and that’s when I gave her this title. So I thought to transfer this feeling to our clothes.

♦Think-Feel-Discover: You’re the creative director and the business director of your company. How do you balance your time between the two?

The truth is that there are many of us involved in this. Each one is a piece of the puzzle. Nobody can be successful on his own. Likewise, we find time to relax through family, walks, and whatever brings us joy. In short, I receive positive energy from my friends, travelling, and midwifery.

♦Think-Feel-Discover: How would you describe your brand aesthetics?

Current fashion trends influence our collection. Afterthought, we enjoy taking a style and differentiating it with a unique accessory or an unexpected fabric. Consider transforming the most classic item in your wardrobe. It is about mixing, playing between minimal and exceptional.

♦Think-Feel-Discover: How do you stay up to date regarding fashion?

We monitor trends by following the “big players”! If you observe the steps of a successful person, you will also achieve something beautiful. Therefore, we closely follow fashion weeks and the collections of the top designers. In this way, we always arrive to develop innovative ideas!

♦Think-Feel-Discover: How do you create a collection? What is your process?

Collections should possess both inspiration and organization. Firstly, we select the models and designs we want to develop. Then, we work on fabrics and the best colours for the upcoming season. However, we concentrate on models for every occasion and taste. We need to fulfil the desires and needs of women.

♦Think-Feel-Discover: What was your inspiration for this collection? What story are you telling about the women who wear your designs?

In this collection, we aimed to blend the classic with something different and fresh. We love to mix classic pieces from our wardrobe with new and unique ones. Moreover, we want the woman wearing our clothes to feel good. A garment is beautiful when you ‘fall in love with it’ as you wear it!