♦Think-Feel-Discover: Your designs feel empowering, feminine and elegant. What makes your brand stand out from the crowd?

What sets our collections apart is that every woman can see herself in at least one outfit. That is to say, view fashion as something playful yet practical. Women should be able to create different ensembles with just a few pieces from each collection. In short, a new option for quality garments that are both trendy and timeless.

♦Think-Feel-Discover: What do you want to achieve personally with your brand for sustainability?

Our top priority is the selection of appropriate fabrics, aiming for reduced use of synthetic materials. Friendly materials such as cotton are a priority for our brand. Finally, our vision is to reach innovative methods that benefit our customers.

♦Think-Feel-Discover: Where do you make your clothing collection? How do you acquire the best quality and price for La Vita e Bella Collection?

La Vita e Bella atelier is in Istanbul. However, every season we own our fabric production. We ensure the high quality of our clothing collection. The pricing process is a challenging stage. Our knowledge and efforts to achieve the best price and quality are a challenge to become better daily.

♦Think-Feel-Discover: How would you describe your brand’s ethos?

The ethos of our company reflects the people behind the entire process. There are many stages to bring a garment to market. Every person working with us should be honest and reliable. As Socrates said about “no harm,” it doesn’t matter if you cannot benefit someone, but rather that you take care not to harm them.

♦Think-Feel-Discover: What is creativity to you? Is it hard to stay creative?

Creation is life itself from the moment of initiation! I believe that as long as you move and live, you remain creative as your mind moves and thinks, thus giving birth to new ideas! So, I have probably already answered that staying creative is somewhat like our breath!

♦Think-Feel-Discover: What key things have you learned about running the business since you started?

The key points that someone should consider are organization, composure, and teamwork. Moreover, It is necessary to be able to choose your collaborators. Trust is a fundamental requirement in any business.

♦Think-Feel-Discover: What does style mean to you?

The style for every person is something unique. It is a way of self-expression. If you know who you are, you will reflect it through the clothes you choose to wear. However, always feel comfortable in your clothes, and not be worn by them.

♦Think-Feel-Discover: What does excite you every season in the creative process of your clothing collection?

Colours! I love colours, so choosing them through new fabrics every time is the most joyful process. I am very happy that after Covid, the world is demanding even more colour in their clothes! Beautiful colours elevate our mood.

♦Think-Feel-Discover: How would you describe your style?

I would say that my style is mix and match, just like our collections. That’s why we follow this line. Moreover, I enjoy creating different combinations and unique looks with classic pieces. I want to wear my dresses all day long. In this way, a woman can always be in style without constantly spending on new clothes.

♦Think-Feel-Discover: What are some of your favourite materials to work with when designing clothing?

The process of selecting fabrics and accessories is the most enjoyable part of the overall creation. I appreciate unique details such as pleated, vibrant colours or subtle shininess. Finally, when it comes to accessories, buttons can change the style of a garment.

♦Think-Feel-Discover: Who is the woman you feel best represents your brand’s philosophy?

Just think that a woman who enjoys playing with her clothes can find something from our collection to capture her interest. That is the mindset of our clothing collections!

♦Think-Feel-Discover: Where do you see yourself in the next ten years?

I will tell you where I see the company in 10 years because my mind often takes wild journeys. As long as we continue to do well and move in the right direction as we started, we will be a fully recognized brand in the domestic market focusing on exports worldwide.

♦Think-Feel-Discover: How important is it for you to collaborate with me as a fashion stylist for street style photography and clothing trends in 2023 in London?

We are thrilled that our company will showcase at one of the best fashion destinations, London! Of course, having you as the one who will style and wear our outfits is the best. The ideal result always comes from people who enjoy ‘playing’ with clothes just like you do!

♦Think-Feel-Discover: What makes a fashion brand creative?

For me, a creative brand focus on daily’s life needs. High quality and durability are the top reasons for a brand in the market.

♦Think-Feel-Discover: What is your motto in life?

La Vita e Bella, of course! Let’s enjoy life and live every moment to the fullest. I am a lover of beauty. I seek it everywhere, so striving to find the beauty within each day will ultimately have a positive impact!

The Best London Fashion Style 2023: Still, see now La Vita E Bella top dress to update your style.

♦Styling by Think-Feel-Discover.com during the London Fashion Week 2023 & Graduate Fashion Week 2023.
♦Summer trendy dress & blazer by La Vita E Bella Collection 2023
♦Necklace by Alda MX Design, Instagram @aldamxdesign
♦Sunglasses by Vedo Spectacles, Instagram @vedo.spectacles
 ♦Photo credits Mark Paul London, Instagram @markpaulldn

By Chrysanthi Kosmatou, Sunday 2 July 2023.