♦Think-Feel-Discover: How would you describe your brand ethos?
Our brand ethos focuses on customer needs. That is to say, sustainability, conscious consumption, and timeless design. We believe in products that are not only visually appealing but also ethical and environmentally responsible.
♦Think-Feel-Discover: What key things have you learned about running the business since you started?
Firstly, running a business has many factors to understand. Moreover, we learned a lot about the importance of creating a reliable network of collaborators & suppliers. The feedback from people from other sectors helped us to learn more and become better. Last but not least, the crucial importance of data handling.
♦Think-Feel-Discover: What does style mean to you?
For me, style has nothing to do with fashion. Style is a deeply personal expression of our inner world and reflects our identity visually. It should not be affected by trends and is something unique & authentic for each of us.
♦Think-Feel-Discover: What does excite you every season in the creative process of your bag and accessories collection?
The process itself! I love to explore new concepts, research new materials & discover new possibilities! I have to deal with many different things and communicate with people from various sectors. That makes it so an exciting process! It is like a journey to a new country!
♦Think-Feel-Discover: How would you describe your style?
Minimal with a twist.
♦Think-Feel-Discover:What makes your material to be sustainable?
We produce E.V.A. foam using a closed-cell manufacturing process, which minimizes waste and reduces environmental impact compared to other materials. It has a lower carbon footprint and consumes less energy and water during production. Moreover, it can be recycled and repurposed into new products, reducing the waste in landfills. It is known for its durability and longevity. By creating products with E.V.A. foam, we reduce the need for frequent replacements and minimize waste. Last, but not least, it is a non-toxic and safe-for-use material. It does not contain harmful substances like heavy metals or ozone-depleting chemicals, ensuring the safety of both users and the environment.
♦Think-Feel-Discover: Who is the woman you feel best represents your brand philosophy?
The woman that best represents our philosophy is the one who embodies simplicity, sophistication and a conscious lifestyle. She appreciates clean lines, understated elegance, and timeless design and values quality over quantity.
♦Think-Feel-Discover:Where do you see yourself in the next ten years?
My vision for the next ten years is to continue evolving and growing product design while contributing to the success and impact of the brand.
♦Think-Feel-Discover:What is your vision for the future of your brand?
Our goal is to expand in several ways sustainably. We are constantly looking for new innovative solutions in all aspects of our brand, with the vision to eliminate our environmental footprint while contributing to a positive social impact. We strive to expand the reach of Lommer
internationally, establishing partnerships and collaborations with retailers, influencers and organizations that align with our values. Moreover, we envision expanding our product range beyond bags and accessories into other related industries.
♦Think-Feel-Discover:How important is it for you to collaborate with me as a fashion stylist for street style photography and accessory trends in 2023 in London?
Collaborating with you as a fashion stylist for street style photography and accessory trends in 2023 in London is a fantastic opportunity! We understand the high value and impact of collaborations with talented professionals from different disciplines. Your expertise and insights would elevate our collection presentation, engage a wider audience and establish our brand presence in the London fashion scene. We can’t wait to see your point of you on our beloved EvaMarilyn and the way you are going to creatively present it in your London Fashion Week Street Style photography.
♦Think-Feel-Discover: What do you like to do in your free time?
I am mainly spending my free time in my garden! I have a small urban garden with vegetables and a collection of cactuses and succulents. The rest of my free time is spent with my friends and family and with a lot of cooking and strolling around!
♦Think-Feel-Discover: What are three accessory essentials you love to wear?
I love to wear earrings, shoes & my Lommer bag.
♦Think-Feel-Discover: What makes a fashion brand creative?
First of all, the people behind it. You cannot establish a creative brand if you are not open to experimentation, challenges, changes and failure. It has to embrace innovation, take risks, collaborate across disciplines and inspire consumers.
♦Think-Feel-Discover: Why is creativity important in design?
Creativity plays a vital role in problem-solving. Problem-solving is the reason for design to exist. So those two are closely related! If you do not approach challenges with imaginative solutions, you will not explore innovative ways to address user needs, functionality and aesthetics requirements.
♦Think-Feel-Discover: How do you stay creative? What is the value of your life?
I travel a lot, especially in non-touristic areas. Likewise, I am in search of many different sectors (nature, art, architecture, fashion, technology etc) and continuously learn new things. All of these, in combination with small breaks for relaxation & recharging, it is crucial for maintaining my creative part.
♦Think-Feel-Discover: What would be your ten tips to stay creative daily?
Contact with nature as much as possible. Have enough relaxation & seek balance. Cultivate curiosity, surround yourself with art, embrace experimentation, keep contact with science, take long walks, and travel to places very different to yours. Perfection is your enemy. Don’t worry if you fail-its part of the process!
♦Think-Feel-Discover: What is the inspiration behind your latest bag and accessory collection?
Earth and sky. Two elements we tend to lose contact with within the urban environment. However, the massive amount of information we receive distracts us daily from our physical environment. When was the last time you touched the soil or observed the sky?
♦Think-Feel-Discover: What is your motto in life?
Everything around us is a result of design.
♦Think-Feel-Discover: What is sustainability to you?
Sustainability, to me, is about respect. Respect ourselves, our environment, and Mother Nature. It involves making conscious choices and taking responsible actions that preserve and protect the well-being of current and future generations. In addition, consider the social, economic, and environmental effects of our acts.
♦Think-Feel-Discover:What makes a truly sustainable brand?
A sustainable brand demonstrates a holistic commitment to social, environmental, and economic values that lead to a positive present and future for the whole community.That includes eco-friendly materials, reduced waste, responsible production methods, safe and fair working conditions through ction process, longevity and quality in their products, circ ular economy practices and actsthat would have positive
impact in their industry.
♦Think-Feel-Discover: What advice would you give to those wanting to make their business sustainable?
Just do it! Small steps allow you to see daily success.
♦STAY CREATIVE STREET STYLE project for the Best London Fashion Week Street Style 2023.
♦Sustainable Bag Design by Lommer Design / www.lommer.design
♦Styling by Think-Feel-Discover.com
♦Jewelry Design BLACKROSE Perfumery / www.blackroseperfumery.com
♦Sunglasses by VEDO SPECTACLES / www.vedo.gr
♦STAY CREATIVE print design Limited Edition Collection by Think-Feel-Discover.com
in collaboration with SILKLINE MOUHTARIDIS
Photo Credits Mark Paul London / www.markpaullondon.com
