How fashion is always influenced by its surroundings? Be open-minded and stop to discover new design techniques. Above all, this is the revolutionary power of design at LOCAL/GLOBAL, Egypt.

The British Council, British Fashion Council (BFC) and Mercedes-Benz have collectively presented during London Fashion Week at the iconic Somerset House, the talented work of emerging fashion designers from 26 countries for the International Fashion Showcase 2017. The challenge for the designers was to reveal how fashion has been influenced by their local culture and share their vision of Local/Global.

That requires flexibility and inner inspiration to transform the deeply influenced design by the agricultural, the provincial, the industrial and the urban place where the designers live, into a global language. Flexibility, connection, and cooperation give rise to creativity and invite us to explore how silhouettes, techniques and materials make the difference in fashion design.
In the quest for a new vision of pattern, we continuously witness more positive messages. Raw materials and the environment increase the notion that we are all part of one, a large, global ecosystem. Fashion offers us the ability to connect genuinely and dare to act and live accordingly.

This is the first time the IFS has been supported and presented by Mercedes-Benz, who for the past 21 years has established itself as a key partner of international shows, events. Currently, Mercedes-Benz is involved in more than 50 platforms globally including Fashion Weeks in Beijing, Milan, London, Sydney and Berlin amongst others. Here we explore fresh creativity that better represent a part of our life, reflects who we are and how we want to be seen in a more creative way. Get inspired by all possible senses. The design is the essence of fashion.

IFS 2017

EGYPT

100% Egyptian Cotton

‘100% Egyptian Cotton’: a venerated trademark across the globe, and Egypt’s inspiration for IFS 2017. Over two centuries, Egypt has established its ancient export as the ‘White Gold’ synonymous with the country and the key to its development. Now, against a dynamic backdrop of a cotton-field, its young designers have come together to reflect upon cotton’s lifecycle – from seed to harvest, thread to the garment, farming women to global consumers – simultaneously establishing themselves as the leaders of Egypt’s nascent jewellery and fashion industries.

Text source: International Fashion Showcase 2017 (IFS2017), LOCAL/GLOBAL – British Council

Designers include: Maram Paris, Marsuma Designs, Okhtein, Reem Jano, Sabry Marouf, Norine Farah

Curator: Susan Sabet
Exhibition Designer: Living In Interiors

Organised by: Pashion Magazine
Supported by: Embassy of the Arab Republic of Egypt, British Council Egypt

Photo credits by Think-Feel-Discover.com