Empowerment Through Color: Fam Irvoll’s Maximalist Fashion Statement.
For Fam Irvoll, color is more than just an aesthetic choice; it serves as an emotional language. However, this season, her color palette ranges from bold neons to soft pastels, layered with graphic contrasts that play with the eye. Through her signature maximalist style, Fam reminds us that joy is serious business.
Photo credits ©Chris Yates/ Chris Yates Media
In a world obsessed with neutral tones and commercial restraint, she celebrates excess as empowerment. Her fashion statement is obvious: you can be bold, feminine, loud, and political—all at once. In conclusion, the result is a collection that brings a smile and encourages reflection. Beneath the surface of whimsy lies a deeper contemplation of gender, identity, and the importance of owning your story without apology.
Photo credits ©Chris Yates/ Chris Yates Media
Transforming Tradition: Fam Irvoll’s Emotional Approach to Design.
Fam Irvoll is a key figure in the story of contemporary Scandinavian design, as she actively reshapes it. In an industry that often associates sophistication with simplicity, Fam presents an intriguing alternative: she embodies sophistication through emotion. However, her clothing highlights energy, irony, and conversation rather than striving for perfection. This unique approach makes her work truly impactful.
With her distinctive aesthetic, Fam has attracted the attention of icons like Lady Gaga, Beyoncé, Rihanna, and Katy Perry—artists who, like Fam, use fashion as a means of storytelling. Despite her global recognition, Fam remains dedicated to a deeply personal design philosophy. Likewise, she continues to create from a place of curiosity, humor, and human connection.
London Fashion Week, September 2025.
New Inn Yard, London, FAM IRVOLL Catwalk show by FASHION SCOUT and BLACK PR.
Photo credits ©Chris Yates/Chris Yates Media
By Chrysanthi Kosmatou, on Friday, November 31, 2025.
