Arthur Arbesser Joins Hanro for an Unmissable Fashion Collaboration.
Austrian textile company HANRO has introduced HANRO Atelier. An inspiring program that nurtures artistic collaborations with designers and artists who cherish quality and timeless elegance. However, the first project features a unisex capsule collection, born from a partnership with the acclaimed Milanese designer Arthur Arbesser—a fantastic debut at Milan Fashion Week, taking place from September 23 to September 29, 2025. As an afterthought, this launch promises exclusive events in both Milan and Vienna, celebrating creativity and style.
Photo rights ©Arthur Arbesser official.
With HANRO atelier, we are creating a space for creative encounters at an equal level. Arthur Arbesser’s distinct aesthetic and artistic signature align perfectly with our brand. This collaboration demonstrates the powerful impact of thoughtful design. Stephan Hohmann, HANRO Managing Director.
Arbesser’s significant collection embodies independence, while his collaboration with HANRO highlights the beauty of connection. Likewise, this capsule collection comprises 15 meticulously crafted pieces, showcasing a dialogue between the Austrian designer and the Swiss luxury brand, which blends craftsmanship, intimacy, and sophistication. For 140 years, HANRO has embodied understated elegance with its exquisite lingerie, nightwear, and loungewear. Today, Arbesser’s fresh reinterpretation introduces vibrant checkerboard and Vichy patterns in warm autumn hues. A collection that perfectly complements his Fall ’25 palette, creating a style that resonates.
Photo rights ©Arthur Arbesser official.
Further, Arthur Arbesser’s vision aligns with HANRO’s commitment to craftsmanship and sustainability. Craftspeople in Vorarlberg, Austria, produce each fabric, while skilled workers in Portugal sew each seam, reflecting their care and dedication. Finally, this partnership is refreshingly authentic. Beyond just lingerie, it celebrates comfort, self-expression, and everyday beauty.
Photo rights ©Arthur Arbesser official.
Illuminate Your Space: The HUF Lamp – A Bold Fusion of Art, Fashion, and Function.
Arbesser makes a striking debut in the design world with the innovative HUF lamp. However, this unique collaboration with SERVOMUTO, a Milan-based studio known for its exceptional craftsmanship in reimagining classic lampshades, showcases a fresh perspective. In the same vein, the HUF lamp draws inspiration from the German word “Huf,” meaning “hoof”. Ultimately, through vibrant colors and patterns in Arbesser’s fashion collections, the lamp transcends mere utility. A captivating fusion of art, fashion, and functionality.
Photo rights ©Arthur Arbesser official.
SERVOMUTO creations, much like Arbesser garments, exhibit exceptional craftsmanship through intricate pleated fabrics and elegantly curved metal structures. To sum up, the collaboration seamlessly blends Arbesser’s fluid aesthetics with SERVOMUTO’s precision, resulting in vibrant pieces that inspire creativity. Illuminate your space with the HUF lamp, where style meets artistry!
Photo rights ©Arthur Arbesser official.
Celebrating Authenticity and Community in Creative Fashion Imagery.
The Lookbook imagery beautifully captures a vibrant energy. Photographer Henrik Blomqvist showcases Maria di Benedetto in a striking, artistic manner. While Giulia Fassina provides an intimate portrait of Milanese friends in the studio. Relaxed, candid, and thoughtfully reflective. However, these images transcend typical fashion portraits. They are explorations of authenticity and individuality. Today, creative work celebrates the power of continuous innovation and self-expression.
photo credits ©Henrik Blomqvist
Color and print are fundamental elements of Arbesser’s design philosophy. Moreover, they are not merely decorative. Above all, they represent resistance. His message is straightforward: creativity should be vivid, personal, and fearless.
We are committed to showcasing color and print in everything we do because we refuse to allow the world to become a monotonous landscape of identical neutral tones. Arthur Arbesser.
Arbesser’s vision feels radical — not because it shouts, but because it celebrates nuance, emotion, and imperfection.
Photo credits ©Giulia Fassina
Experience the Freedom: Highlights from Arthur Arbesser at Milan Fashion Week 2025.
PR: NEGRI FRIMAN PR & COMMUNICATIONS
By Chrysanthi Kosmatou, accredited press for Milan Fashion Week September 2025
Photo rights ©Think-Feel-Discover
Photo rights ©Think-Feel-Discover.com
