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How does the International Fashion Showcase 2019 (IFS) become a call to action today for amazing design talent and vision? Afterward, What is Fashion during London Fashion Week? Open your eyes and discover it now!

The winds of change were blowing strong this season during London Fashion Week last February. Despite the general talk about trends, I always believe that London is pushing the boundaries. In my eyes, the International Fashion Showcase 2019 is a surprising idea during London Fashion Week to reveal the unique individuality of design. Therefore, Fashion has many ways to express the new. With a strong sense of curiosity, I couldn’t wait to explore the brave new words of designers from 16 countries. On the other hand,  It soon became clear to me that vision, talent, and confidence overcome trends.


Why the real talent in the British Fashion Industry is the future today? Afterward, what about trends? Is it still a real priority now in fashion? Feel it immediately!

Most importantly, 16 Brave New people with different culture have collaborated with the British fashion industry and created new perspectives on fashion. But above all, they are recent graduates, young professionals, and autodidacts.

Certainly, the professional support of real talent in the fashion industry is the future. That means that it is time to reflect our unique individuality. When fashion gets to know the culture of a designer, this is a moment of individual expression of style. In the same vein, that is the freedom to choose for yourself. Then the concept of trends all of a sudden is not a priority.

These 16 voices, these 16 stories, are reminders that all grand narratives are in perpetual flux.Anja Aronowsky Cronberg, Founder & Editor in-Chief at Vestoj and Senior Research Fellow at London College of fashion, UAL


International Fashion Showcase (IFS) 2019, Rahemur Rahman Bangladesh: Made in Bangladesh, Instagram @rahemurrahman

Photo credits by Chrysanthi Kosmatou,


By Chrysanthi Kosmatou, August 2/2019.