How fashion is always influenced by its surroundings? Be open-minded and stop to discover new design techniques. Above all, this is the revolutionary power of design at LOCAL/GLOBAL, Ukraine.
The British Council, British Fashion Council (BFC) and Mercedes-Benz have collectively presented during London Fashion Week at the iconic Somerset House, the talented work of emerging fashion designers from 26 countries for the International Fashion Showcase 2017. The challenge for the designers was to reveal how fashion has been influenced by their local culture and share their vision of Local/Global.
That requires flexibility and inner inspiration to transform the deeply influenced design by the agricultural, the provincial, the industrial and the urban place where the designers live, into a global language. Flexibility, connection, and cooperation give rise to creativity and invite us to explore how silhouettes, techniques and materials make the difference in fashion design.
In the quest for a new vision of pattern, we continuously witness more positive messages. Raw materials and the environment increase the notion that we are all part of one, a large, global ecosystem. Fashion offers us the ability to connect genuinely and dare to act and live accordingly.
This is the first time the IFS has been supported and presented by Mercedes-Benz, who for the past 21 years has established itself as a key partner of international shows, events. Currently, Mercedes-Benz is involved in more than 50 platforms globally including Fashion Weeks in Beijing, Milan, London, Sydney and Berlin amongst others. Here we explore fresh creativity that better represent a part of our life, reflects who we are and how we want to be seen in a more creative way. Get inspired by all possible senses. The design is the essence of fashion.
Wish You Were Here
Like many young fashion designers, Ukraine’s emerging talent have prospered from the global nature of contemporary fashion, where travel and international opportunities open the door to transformative knowledge. In ‘Wish You Were Here’ they find a place to pause, reflect and prepare for the new journeys that emerge from their experiences. A collective image of the fantastical bus stops found across rural Ukraine, which serves as both ad-hoc meeting places and liminal sanctums, ‘Wish You Were Here ’ reminds us that even the most familiar, everyday symbols can be sculpted and graffitied into something distinctly local.
Text source: International Fashion Showcase 2017 (IFS2017), LOCAL/GLOBAL – British Council
Designers include: Alina Zamanova, Dzhus, FLOW the Label, FROLOV, Jean Gritsfeldt, The Coat by Katya Silchenko, Yana Chervinska
Curator and Exhibition Designer: Sasha Burlaka and Yana Chervinska
Organised by: Ukrainian Fashion Week
Supported by: Western NIS Enterprise Fund, British Council Ukraine, Embassy of Ukraine to the United Kingdom of Great Britain and Northern Ireland
Wish You Were Here
Photo credits by Think-Feel-Discover.com