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Innovative ENERGY of Technology shape the future!

CASUALWEAR breaks rules and invent the unexpected!


Innovation and Technology are protagonistS in a new story which has offered such energy in our daily life,we would never have expected. Hunter Original,an heritage English rubber-boot company, has presented it's first collection for winter 2014 , by his new director Alasdhair Willis.

The brand has created clean sportwear shapes using high technical fabrics like vulcanized rubber, neoprene, vinyl and high-tech fleece. Protect from the elements has been traslated in a new fresh street style ready to break the rules and open a new path in the fashion industry.

Patterns are lean, built for moove in comfort and style. Zippers, hot bright colors as yellow, blue , red have coexisted in harmony with moss green, deep purple and tobacco. There is a real need for sportwear, casual clothes that in the future we will see to grow as technology will offer us a great progress in texture finishes.

Hunter's winter collection has successfully reflected this techno evolution by creating looks ready to wear in any lifestyle : sportswear, city, country or chic.

I can see that definitely there is a real need for desigh which energy, freedom and STYLE.

 Just listen to the need and GO!


Think TECHNOLOGY !  Feel ENERGY  !  Discover STYLE!


by Chrysanthi Kosmatou, December 15 / 2014.