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SWITCH, a campaign for a safer and greener future by the Mayor of London Launches at London Fashion Week


 Photo source: London Fashion Week

What can we do to help save the environment? 
SWITCH, a campaign for a safer and greener
future launched by the Mayor of London Launches at London Fashion Week the 15th of September 2017 by the British Fashion Council, Dame Vivienne Westwood and the Mayor of London.

"Modern" as an opportunity to rewrite the new in fashion



Fashion is a good starting point for the new design trend with an innovative point of view for the latest ideas for creativity.  Very often we use the word "modern" but nowadays what does really mean to be "modern"? Personally speaking, It's an opportunity to rewrite the rules and turn the spotlight on the things that matter in fashion.

 SWITCH, a campaign for a safer and greener future


As part of the British Fashion Council’s Positive Fashion initiative, the BFC, Vivienne Westwood and The Mayor of London launched SWITCH, a campaign to a Green Energy supplier. The campaign intends to be an ultimate collaboration, with brands already committed including Belstaff, Christopher Raeburn, Child of the Jago, E.Tautz, Harvey Nichols, Kering, Marks & Spencer, Oliver Spencer, Positive Luxury, Selfridges, Stella McCartney, steventai, Teatum Jones & Vivienne Westwood. 


Caroline Rush, CEO British Fashion Council commented: “We are proud to launch this ambitious campaign to encourage our industry to be leaders of global change. It is our hope that the Fashion SWITCH campaign encourages brands and businesses to increase the demand for green energy; helping accelerate investment and the rate and scale of renewables in the UK.” 

The new generation of London Fashion Week's designers embrace design in daring expressive ways

The new generation of designers find meaning in nature and respond to the creation of products with more meaning, valuing the original for a safer and greener future. The environment is the secret beauty inspired by deep curiosity around material behavior. For me, this is a unique opportunity to be really flexible in fashion and think that our future belongs to us. 
Above all, I'm really proud to be alive part of the upcoming London Fashion Week in February 2017 and embrace difference, innovation design in daring expressive ways.
Justine Simons, Deputy Mayor for Culture and the Creative Industries commented: “London Fashion Week is the greatest fashion showcase in the world, and illustrates our city’s truly global appeal and leadership in creativity and innovation. This Fashion Week, I’m delighted to see the industry also showing wider leadership in the fight against climate change – bringing together culture and the environment, two of the Mayor’s key priorities.
At City Hall, we want the capital to become a zero-carbon city by 2050 and to achieve this, we need Londoners and businesses to get on board. I’m proud to support Vivienne Westwood and the British Fashion Council in their call to Switch to Green today – now is the fashion industry’s chance to make going green the number-one trend this autumn.”

 Dame Vivienne Westwood, SWITCH the best way to help save the environment

Dame Vivienne Westwood commented: “People ask, ‘what can I do to help save the environment?’ In all my time as an activist, I’ve never had a satisfactory answer. Now we know: SWITCH to a Green Energy supplier.”
Although the UK is about half-way towards its climate change target to reduce greenhouse gas emissions by 80% by 2050, it is uncertain if the UK will meet its target to source 15% of all energy (electricity, heating, and transport) from renewable energy sources by 2020. Together the creative industries can catalyze the move to green energy and help the UK reach its targets.
So really, to be modern is about your attitude, your inner vision of the world. All these deserve to explore and reveal Nature's creativity. Perhaps this is our generation's opportunity to rediscover the beauty of life. 
By Chrysanthi Kosmatou, December 27/2017