Designer Joanna Berling
ONES TO WATCH LFW AW17
FASHION SCOUT LONDON
About the designer:
Joanna Berling is graduated from London College of Fashion. Her final collection presented in June 2016. Joanna's design is inspired by the beautiful sculptures of Berlinde de Bruckyere. It is all about a personal investigation between the beauty and the bad taste.As Joanna has grown up in Poland, shortly after the post-communist transformation, she is deeply influenced by street hooligans and skinheads.
Above all, Joanna's work is personal and as a designer through fashion she wants people to feel something while looking at her work. Art is the core of her design thinking. "In art, we find answers and questions beyond reality.The reality is where we are and art is where we could be" Joanna Berling.
Berling's pieces have been worn by Petite Meller, Connie Constance, Noga Erez, and Lady Gaga, as well as being featured in Vogue Runway, Dazed & Confused,The Evening Standard, King Kong, Wonderland, and Hunger.In September 2017 Joanna Berling will start her MA in Fashion at the Royal College of Art.
Joanna has been awarded FASHION SCOUT'S coveted "ONES TO WATCH" award for AW17. She will receive a sponsored collaborative catwalk for AW17, alongside the other recipients, supported by FASHION SCOUT during London Fashion week.
The winners of ONES TO WATCH for LONDON FASHION WEEK AW17
How emerging designers could adopt an attitude of innovation in the fashion industry?
Which is their source of inspiration to create remarkable clothing collections?
Change is the core of my personal design thinking. It is about an ultimate feeling of proud of myself to discover the new in fashion. We can choose to present clothing collections or to discover original design. I believe that both are important for all fashion lovers.
Moreover, personally speaking, It is a real challenge to embrace new designers, investigate their motive of creation and focus more on the development of their original clothing collections. I see a wonderful exploration of emerging talents visiting twice a year London Fashion Week. For me attending LIVE FASHION SCOUT LONDON ONES TO WATCH it is one of the most exciting experiences during London Fashion Week, as no matter where a designer comes from, It is a platform that gives the opportunity to designers to develop and present their brand in the global fashion scene.
NEWS from LONDON: LONDON FASHION WEEK FEBRUARY(LFW)2017.
The provisional SHOW SCHEDULE has been announced!